Internet Technology World - Samsung’s ATIV brand might not be as
popular as some of it’s other product series like the Galaxy, but it
seems like all that is about to change as the company has decided that
from now, all of it’s Windows-based hardware will feature ATIV
branding.
At present, the only devices included under the ATIV series were smartphones
and tablets but from now, the laptops from Samsung, which includes
series 3, 5, 7, and 9, will all be renamed at ATIV Book. Coming to the
All-In-One PCs from Samsung, which fall under the Series 3, 5, and 7,
will now be known as ATIV One 3, 5, and 7. Finally, the devices which
already sport the ATIV brand name, the ATIV Smart PC and Smart PC Pro
will be renamed to ATIV Tab 5 and Tab 7.
Commenting at the development, Mike Abary, senior vice president of consumer IT product marketing at Samsung Electronics America, said,
Samsung has been the fastest growing PC brand for the past three years, in part because of our commitment to developing solutions that meet and exceed the ever-evolving needs of our customers. Our expanded ATIV brand and the introduction of solutions like SideSync create the necessary synergy between our mobile and PC lines to create real ease of use for consumers. These synergies enable us to maintain our momentum and continue to offer our customers innovations that enhance the way they live and work.
[Source: Business Wire]
Samsung believes that with this new naming scheme, the users will be easily able to differentiate between products.
Along with this announcement, Samsung has also launched two new products, the ATIV Book 5 Ultrabook and the ATIV Book 6 laptop.
The ATIV Book 5 features a 14-inch display with 1366 x 768 pixel resolution. The Ultrabook is powered by the Intel Core i5-3337U processor
paired along with 4GB of RAM. For storage, you get 500GB + 24GB
ExpressCache Technology and to enhance the audio capabilities of the
device, it features stereo speakers from JBL. The ATIV Book 5 is priced
at $949.99 in the United States.
Coming to the ATIV Book 6, the laptop
gets a 15.6-inch Full-HD display and the laptop is powered by the Intel
Core i7-3635QM processor coupled with 8GB RAM. The ATIV Book 6 comes
with 1TB of storage space and just like the ATIV Book 5, gets the JBL
stereo speakers as well. You can get the ATIV book in the United States
for $1,199.99.
There is no word on the availability of the two devices in India as of now, but we expect to hear more details on that front soon.
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